FARFALLA

Planned Customization is another important feature; products are designed with the planned potential to be personalized and modified, following the market demands. It is an innovative design method that helps manufacturers overcome price based competition. Planned Customization applied to design generates a wide set of competitive features. Among the latest prizes there are: “Best of Neocon” (Chicago 2000, 2006, 2008, 2010); “Grand Prix de l’Innovation” (Paris 2000, 2005), Premio Dedalo Minosse (Vicenza 2006), Chicago Athenaeum “Good Design Award” (Chicago 1995, 2003, 2004, 2005, 2009).